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Raising your first €1M: Define the ‘why’ and plan ahead


Fundraising can be daunting at the best of times, but when you’re an early-stage startup founder looking to raise your first million, the idea of having to pitch to investors can be even more intimidating. How exactly do you go about planning your raise while also trying to get a business off the ground? I spoke to three tech founders to get a better idea about what the process entails. Pleo’s Jeppe Rindom: Think about the ‘why’ Jeppe Rindom is the co-founder of Danish fintech startup Pleo, which offers a company payment card solution in hope of automating expense reports…

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