Getting press coverage can be invaluable for technology startups. It can help founders attract prospective customers and give you an extra edge when you approach venture capitalinvestors for funding. Although there’s a shortage of funds in the early days, and founders usually do their own PR outreach, not being able to hire a professional shouldn’t always mean you miss out on coverage opportunities. Here are some of the biggest — and most common — mistakes made by founders when they pitch journalists and this is how you can avoid them. Not researching the journalist Research is key. Too many founders…
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