During the life of your business, there may come a time when it’s necessary to pivot. Maybe you’ve discovered a problem that your product doesn’t currently address, or you want to focus on a different customer segment by launching in a new market. Whatever the reason, keep in mind that a product pivot isn’t a cure-all or something to take lightly. You should only consider pivoting when it’s clearly necessary. But how do you know when it’s time to pivot your product? Perhaps there is too much competition, and your product no longer stands out as an original solution. Maybe…
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