For the last couple of weeks, we’ve been seeing and hearing the word pandemic a lot. The word means that a disease has spread to multiple countries and continents, affecting a large percentage of the population. Do you know what else is a pandemic? Facebook ads. And I’m not saying that because they’re present everywhere and affect a large portion of the world. It was the codename the company used when it was planning to launch its ad platform back in 2007. Here’s an excerpt from Wired editor Steven Levy’s book Facebook: The Inside story: …That was the theme of…
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