Being user researchers, our strength lies in planning research and interviewing real users of our product. The research we conduct enables us to have some strong foundation of insights rather than a cloud of intuitions or assumptions that emerge within the team. However, the insights are just the tip of the iceberg and what we don’t see is what lurks beneath the surface. The entire research structure is an elaborate process. Looking at research studies with a close lens, observation will always remain the priority of research and is a very important UX practice as well. It requires the researchers…
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