In May, a Wisconsin health care agency, Tenderness Health Care, posted a job ad on Facebook looking for personal care workers. According to Facebook’s “Why am I seeing this ad” pop-up, when the agency purchased the ad, it asked Facebook to not show it to anyone over 54 years of age. And they asked Facebook to show it specifically to people who have “African American multicultural affinity.” Facebook, apparently, complied. The problem? Federal law prohibits employers from discriminating on the basis of age and race, including in advertising open jobs. When The Markup brought the ad to Facebook’s attention, the…
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