It’s the most crucial and deceptively simple question to answer as a founder: “What exactly does your company do?” In the midst of a pandemic and economic downturn, when fundraising and customer meetings are drying up, nailing this all-important question — via suboptimal Zoom audio, nonetheless — is more critical than ever. How does a founder hit all the right notes without losing investor or customer attention? After hearing about 10,000 fundraising and customer pitches myself as a VC, “What does your company do” remains the most fundamental question for any business and one that is hard to answer in…
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