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How cognitive biases can help (and hurt) your business


Did you know Nir Eyal, the productivity expert who helped us with this piece, is speaking at TNW2020 this year? Check out his session on ‘Indistractable: How to Control Your Attention and Choose Your Life’ here. Buster Benson is a former product manager at Slack, who worked previously at Twitter and Habit Labs, and is working on a new book about productive disagreements. In this interview, he chats with Max Ogles about how cognitive biases affect product design. Q: You recently compiled and organized a list of more than 200 cognitive biases — our tendencies to think and act in quirky ways. What is…

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