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How to sell a product without twisting your customer’s arm


So you like our media brand Growth Quarters? You should join our Growth Quarters event track at TNW2020, where you’ll hear how the most successful founders kickstarted and grew their companies.  This article was originally published by Built In. Why do some new products fly off the shelves while others have sales cycles that extend out for months? Selling any product is a mixture of art and science, but selling a new product with no track record from a company with no reputation — that requires a science all its own. Every new product is different, of course, but one commonality I see…

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