TikTok is really the popular kid in social media these days, as evidenced by the massive American tech companies fighting over who gets to buy a cut of it. Others, like Instagram, have instead try to copy the format, and now YouTube has joined the fray. YouTube today officially announced ‘Shorts,’ a short-format video feature that lives right within the main app. While the company has recently been highlighting videos that only last a few seconds long in its mobile app, Shorts takes things the next level by offering video creation tools akin to those found on TikTok and Reels.…
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