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10 embarrassing PR fails that show how NOT to pitch


It’s no secret it is hard for a startup to get coverage in top tier tech media. However, PRs learned to be creative and come up with tools and techniques which make even their colleagues’ brows raise. The most wondrous pitches and moves get a moment of fame eventually. Usually, in a reporter’s Twitter post.  I’m collecting those funny stories to have something to smile upon on a rainy day… and to remind you of what to avoid when trying to score coverage as a founder or PR professional.  Make no mistake, I have done my part to contribute to…

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