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Here’s what Hasselblad is doing to improve OnePlus’ next phone cameras


While OnePlus phones are a great option for folks to get class-leading performance and screens for under $700, they haven’t been the best at photography. The company wants to change that with its new flagship model, and has partnered with the Swedish camera company Hasselblad. The firm is known for its high-end photography gear, including medium-format camera systems and lenses. In a 2019 interview with TNW, OnePlus’ product manager, Zack Zhang, said that the company’s camera system is not where it aspires to be. Since then, the Chinese manufacturer has improved its camera quality, but its results are still inconsistent. That’s where Hasselblad comes in.…

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