One of the toughest challenges young startups face is getting the buzz they need to generate media attention, user interest, and VC backing. Even if you know your solution is set to change the world in some way, trying to generate a buzz can sometimes feel like shouting in the middle of Times Square during rush hour. Now, what if your solution is so niche, that only a small portion of the population will ever use it? Add to that solutions that are so heavy in scientific research that only someone with a PhD understands how they work. Sound familiar?…
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