There’s no universally agreed-upon definition of a “deep tech” startup, but in my experience, they’re usually product-centered businesses whose vision is set out by technical founders that focus on scientific and engineering innovations. That means their culture is usually all about the product, with founders and core teams rarely having any interest in, or giving thought to, their marketing and sales strategy. While this focus can be a strength in product development, it’s an issue when it comes to one hugely important area: pricing. Many deep tech startups fail to fully develop or consistently leverage an effective pricing strategy, especially…
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