For startup founders, passion for the product comes naturally. You’re probably your first customer, and so it’s easy to build something that you think customers will want. But when it comes to growing your business, designing great products requires more than your own intuition. It requires establishing a customer-obsessed mindset. In my first startup, we were building a platform to buy and sell solar renewable energy credits. It was a nascent market driven by new laws requiring the adoption of solar energy. Our first thought was to build an online auction for buyers and sellers, like eBay, but for solar…
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