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WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas


WhatsApp is one of the most used chat apps across the world with more than 2 billion monthly active users, and Facebook owns it. Till now, the social network hasn’t pushed too many ‘Facebook‘ features on this app. But that’s changing with a new feature company’s testing: business directory. The firm is testing this ‘Yellow pages’ like feature beginning in Sao Paulo, Brazil. WhatsApp’s head, Will Cathcart, announced this feature and said “we’ve built this in a private way.” He claims that the company won’t log your location or the businesses you’re searching for. If you live in Sao Paulo,…

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