On Monday, I received the draft of a new marketing campaign for a company I follow. It looked professional, but not in a good way. It was easy to imagine what kind of conversation preceded this campaign. Someone probably said, “I want it to look professional,” and so the marketers went with that. The campaign reflected a mature and professional organization. But it also looked like it could fit any organization. It was polished, clean, and corporate. But not original, emotional and personal. As you can tell, I’m not a big fan of professionalism. I’m much more into amateurs, and…
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