Dozens of pitch decks rush into investors’ mailboxes daily. If you ask what the founders usually emphasize, it’s — unsurprisingly — a “we’re disrupting the market” claim. Sure, a founder must believe in the product. However, it’s not about unique technology but more about convincing customers that their old pattern is less convenient. That is easy enough to do at the later stages with the positive unit economy in hand. But what about early-stage startups that cannot yet demonstrate digitized metrics? Traction at early stages Typically, traction includes the following metrics: ARPPU (average revenue per paying user) DAU or MAU…
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