The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say marketing is what I do at the end. It is what you do at the beginning.” That may explain why (from my experience) many experienced founders now try to imagine the entire process that’d go into their digital product evolution. They try to observe trends/behaviors and gather as much data/details as they can, before taking any serious action towards product development or promotion. As an emerging…
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