The introduction of GDPR saw programmatic ad spending sharply decline, but with Digiday reporting that this had begun to recover as little as a month after the new legislation was enforced, the usefulness of data protection hasn’t gone unnoticed by brands. In fact, it’s set to benefit companies ever more so in 2020 with better targets and personalization among some of the advantages. Here, I will be explaining what exactly GDPR will mean for programmatic advertising in 2020. Fewer targets, but more relevant ones Unsurprisingly, since GDPR was implemented, it’s been increasingly difficult for advertisers to harvest user-data, which was…
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