Nowadays, it’s hard to browse a tech site, attend an event, or open your LinkedIn without being smacked in the face with a new ‘growth hacking’ technique promising startup founders a low-cost, high return, silver bullet to get their struggling businesses booming. The only problem is, if it seems too good to be true, it’s generally because it is. If it wasn’t, nine out of ten startups wouldn’t fail in their first year. Essentially, ‘growth hacking’ promises that with a few simple techniques, businesses will quickly see viral growth. Sounds great. It’s actually an even better branding strategy by the…
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