Looking back, it wasn’t until I left Brazil in 2011 and moved to the US that I realized not bootstrapping your startup was even an option. Growing up in a business-focused family, it seemed the only way to start your own company was, in fact, to do it yourself. Fast-forward to founding my startup in the States and I soon found out that raising money from external investors was actually the norm among my entrepreneur peers. But I stood my ground — I wanted to build my business the way I knew how, without the pressure of venture capitalists (VCs)…
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