Ever wondered why the same ads seem to follow you everywhere you go online and why they look awfully related to that article you just read or that item you just bought? Some companies and organizations use a series of tools to track you online in order to place advertisements and measure their effectiveness. Some of these tools, like third-party tracking cookies, have been around for over a decade. They include cross-site tracking cookies, tracking pixels, social trackers, content trackers, among others. There is another, less known but more invasive form of cross-site tracking: browser fingerprinting, and it’s gaining traction…
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