‘Growth hacking‘ has come to take on a not so positive meaning. Many see it as a hyped-up buzzword that indicates a cheap temporary solution — but I couldn’t disagree more. What it’s really about is finding small and effective actions you can execute with the resources you’ve already got. So to drive you to start looking for the opportunities that are already present at your own startup, I’d like to give you a full rundown of a recent growth hacking process my team did. Now let’s start by setting the scene the almost all of us are familiar with:…
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