The inherent nature of working in public relations is communicating with the public… hence the term “public.” However, in a strange twist of events, we’re sometimes asked not to communicate (but to also communicate). That can be challenging, but it’s not without merit. This paradox comes into being when there are projects that must remain a secret until launch. The trick here is creating a public relations plan that maintains the necessary secrets while still creating enough brand awareness that when the secrets are no longer so, they are able to garner the appropriate level of attention. While there are…
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