If you’ve ever taken a marketing 101 course, you’ve learned that keeping a customer is much more profitable than acquiring new customers. It’s an old piece of wisdom but still valid today. Unfortunately, many SaaS companies forget about it and concentrate their efforts on generating new leads. The costs of acquiring new customers get very high, really quick. And if you’re unable to bind your user to your product, it is completely useless. Most people judge the performance of a SaaS-company on its MRR while judging a company on its NDR might give much more valuable insight. Why? Well, it’s…
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