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Is ‘made by humans’ more appealing than ‘made by AI?’


Midway through a podcast, a high-energy commercial chirps out all the advantages of using a particular learning system for languages. They are familiar: Babbel can get you conversing in just three weeks, it teaches you phrases you’ll actually use in the real world, lessons are designed to help you remember. Then a less familiar selling point: “Other learning apps use AI for their lesson plans, by Babbel lessons were created by over 100 language experts.” The company magazine website explains further, “Babbel’s lessons aren’t the result of an algorithm or computer program; they’re designed by real humans. Babbel’s Didactics Team, made up…

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