Have you ever wondered why Google News surfaces some articles higher than others? If you answered “no” to that question, you probably don’t work in marketing or journalism. Google News is among the largest traffic drivers for online news sources and it plays a huge role in our day-to-day lives. Think about it. Let’s say you’re a reporter who writes about barns. You travel the countryside looking for the most interesting barns and you write barn stories. When people search Google News for the word “barn,” you’d probably hope it surfaced your work. And if the barn beat was as…
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