I used to do sales, and I found three words very helpful: “I don’t know.” The internet is full of articles for salespeople offering alternatives to saying those three words, all with elaborate ways to avoid admitting ignorance. And I get it: telling someone you don’t know something is hard, especially when you’re trying to convince that person to give you money. But that’s why saying “I don’t know” is so powerful. In a world full of BS, the best way to stand out is to resemble an actual human being. Admitting you don’t know something is the most human…
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