TikTok will soon give users the option to create longer videos. The company is extending the maximum length of clips from 60 seconds to three minutes. Up front: TikTok has been testing the expanded format since late last year. Over the coming weeks, the company will start rolling out the option around the world. Product manager Drew Kirchhoff said the change would pave the way for richer storytelling and entertainment on the app: Creators are already well-versed in weaving multi-part stories together on TikTok (we all know the phrase, ‘like and follow for part 3’) but we often hear from creators that…
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